Tribes

Scouring the digital landscape to uncover new communities and true insight into how people think, feel and behave; helping you adapt to meet evolving consumer needs.

Content Pieces

Screenshot 2022-09-15 at 11.56.48

THE THICK (SKIN) OF IT – GENDERED BEAUTY VS MALE STEREOTYPES

A Freemavens analysis of gender stereotypes within the beauty industry and what a changing world of beauty looks like.

Screenshot 2022-09-15 at 11.57.04

BOTTOMS UP! HOW YOUNG BRITS ARE LEADING THE CHANGE IN ALCOHOL CONSUMPTION

A Freemavens analysis of UK drinking behaviour.

Case Studies

Screenshot 2022-09-15 at 11.58.22

CONSUMER-LED GROWTH

How to engage a new consumer segment?

Screenshot 2022-09-15 at 11.58.37

BEHOLDERS OF BEAUTY

Where is culture and society going?