Tides

A richer understanding of how the world and your market is evolving, and which new streams of growth present the most significant opportunities.

Content Pieces

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FUTURE OF MAKEUP

Find out what the latest trends and fads are within your industry and our prediction with what's likely to happen next.

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THIN SKIN - POLLUTION DEFENCE AND SKIN CARE

How pollution defence is becoming an emerging skin care need for consumers

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HARD SELTZERS? – A BUBBLING TREND. ARE YOU COVERING THE BASES?

Why did so many beverage brands not see hard seltzers coming?

Case Studies

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ADVANCING FEMALE EMPOWERMENT

What does female empowerment consist of and mean to the women of today?

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THE CONSUMER CONFIDENCE INDEX

How can we connect the dots to changing consumer behaviours?