The Future Of

At the height of the pandemic, Google searches around digital currencies had grown by 800% compared to pre-pandemic levels; mainly driven by a growing interest from Gen Z and Millennials.

However, as we enter a cost-of-living crisis, the certainty and ease of budgeting provided by cash has seen it grow in popularity in recent months.

In this report, Freemavens deep dives into unprompted consumer data to understand what is driving the shift in consumer behaviour and what the future of cash looks like.

The Future of...Cash

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	Who are the consumers that prefer spending and why?
	How are digital banks responding to the growing need for control and safety?
	How is digital currency enabling the future?